A luxe, reviving purple shampoo that brightens, moisturizes and revives delicate blonde, lightened and/or silver hair.
Multiple Benefits: Violet Pigments with anti-yellowing action to refresh your hair color, Organic Blueberry Extract to support shine, and Sodium PCA to bind moisture to hair, restoring its silky-softness.
Effective Ingredients: Violet Pigments - Tone and brighten brassy hair. Organic Blueberry Extract - Contains Fruit Acids to support shine and Sucrose to moisturize and condition. Amino Acids - Bind moisture to the hair shaft. Paraben-free.
How To Use: Massage onto wet hair. Leave for 2-3 minutes, then rinse well (or if you want an ashier, more violet tone, leave on for 5 minutes before rinsing). Follow with conditioner. Suitable For: Natural & highlighted blonde & silver/gray hair
Trial Results From A Group Of Independent Beauty Panellists: - 100% agreed their hair maintained vibrancy and color. - 100% agreed their hair appeared brighter. - 100% agreed their hair felt moisturized. - 100% agreed their hair appeared shinier. (External user trial based on 27 women aged 25-65 who used the product for 2 consecutive weeks.)
