EASILY BUILDABLE COVERAGE. Featuring a high coverage creamy formula that helps hiding everything, even tattoos. Our foundation features a wonderfully buildable finish to match your unique imperfections and blemishes.
EXPANDED SHADE SELECTION. Find the perfect match for your complexion with our expanded shade selection of foundation. We've worked hard to provide options for a beautifully diverse spectrum of skin tones.
SMOOTH MATTE FINISH. Create a smooth, soft focus finish with our foundation. Enjoy a flawless matte finish that serves as the perfect canvas for your favorite beauty products. Round the clock coverage never felt so good!
CRUELTY FREE AND VEGAN FOR A CLEAN CONSCIENCE. Our foundation is 100% vegan and paraben free to give you peace of mind. We provide real, honest and responsible beauty products for everyone, that's why we do not test on animals.
CHALLENGING THE STATUS QUO. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, with a commitment to delivering premium products at an affordable price.
